OUR INSTRUCTORS
When a startup or scaleup performs an Investment Readiness Process, the process is led by a Certified IRP Instructor. The instructor is a person with experience of running a company, either on their own or together with co-owners, and has previously completed Beels’ IRP Instructor Course and has been Certified by Beels. Being a Certified IRP Instructor means that the instructor, in addition to completing the course, has also performed an IRP assignment under the supervision of Beels. It gives us great pride to present our Certified IRP Instructors, all of whom are ready and motivated to provide founders with the right conditions and preparations prior to a capital acquisition process.
Based in: Stockholm
Experience:
Entrepreneur and co-founder of All in Media Sverige AB, Brck Dgtl Outdoor Media AB, Motion Nerds AB and Just Development Sweden AB. Currently operational co-owner and CEO of Smartville AB.
My speciality within IRP:
From my latest company, Just Football, I have fresh experience of running a startup financed by external capital. Throughout the entire IRP process, I can help founders to gain greater understanding by relating to situations that I myself have experienced.
My best IRP experience:
I derive a lot of energy and satisfaction from seeing that founders have had a “eureka” moment and have made changes to their strategy as a result.
Based in: Eskilstuna
Experience:
I have worked as a business and product developer within banking and finance and the IT sector for 15 years. I currently run my own business within management, strategy and change management. I am a Board member and business coach for growth companies. Expertise in complex projects.
My speciality within IRP:
Using the process as part of a long-term strategy of implementing measures to ensure the company’s future progress. Engaging all of the owners, and reaching agreement on common grounds for decision-making processes.
My best IRP experience:
My best IRP experience:
The method provides an excellent structure for decision-making documentation and processes that actively drive the company in the right direction.
Based in: Västerås
Based in:
Entrepreneur and business coach with experience of roles as CFO and Operations Manager at an operational systems company, managing and performing company acquisitions together with investors, business development and internationalisation of consulting firms.
My speciality within IRP:
Demanding and challenging the structure and credibility of financial forecasts, funding requirements and valuations.
My best IRP experience:
When the founders summarised the process and concluded that it had been very challenging, yet were grateful to have had the opportunity to undertake such a journey of development as business owners.
Based in: Västerås
Experience:
Entrepreneur with a career that includes being co-founder of Zoomability AB and Norr Kap Nordic AB and Chairman of the Board of Västerås Tech Invest AB. Creator of Investment Readiness Process (IRP) by Beels.
My speciality within IRP:
I try to expose founders to the relevant and sometimes tough questions which investors ask. But when I do this, it is always with the aim of benefiting the founders and enhancing their understanding and knowledge.
My best IRP experience:
When, during their IRP, a company came to the realisation that they had not developed an investment offer that was sufficiently attractive. They went back to the drawing board, re-performed their calculations and then acquired the capital they needed based on a new plan! I’m sure this saved them and the investors a lot of time and disappointment.
IRP FOR FOUNDERS
Beels has developed Investment Readiness Process, IRP, because we think that founders of companies should be focused on their idea and their customer. Acquiring risk capital from investors requires a lot of attention from founders and takes a lot of time and energy. We believe that founders can make the capital acquisition process more efficient and effective by creating a unique and clear investment offer. By attracting the right investors for their company, founders reduce the risk of conflicting expectations in the future and gain a greater understanding of why certain investors choose not to invest.